The Beginning

With the end of the mixed, group workshops came the beginning of the course lectures. These lectures would take place every Friday and guide the thinking and the outcomes which would be produced. With a group of enthused individuals, conversations materialised at a rapid pace, little was I aware that this would be the tone for my postgraduate studies. This first session was extremely beneficial in enticing the collective to think differently, to produce meaningful conversations that would potentially bud into a wild and wonderful aftermath of outcomes.

After the first slice of motivation from my course lecturer I felt impelled to save the world! To make a purposeful change in todays profligate culture. In day to day life would it be possible to instigate this change and implement a successful alternative in order to salvage whats left of an exhausted planet?

Feeling inspired from our prior lecture, I began a week of what consisted of research, procrastination, and an absurd amount of caffeine. This led to me thinking about post plastic marketing the vast possibilities entangled in such an idealist concept. With a considerable growth in plastic-less shops across the British Isles, would this approach to the future of marketing instigate change? Since my abrupt epiphany, I have therefore been looking at the possibility of technology replacing plastic as the main high street marketing resource. Could street projections take over from the outmoded bus stop signs of the early 21st Century? With the rise in technology and its vast reach, its becoming ever more viable to use these infinite resources to market the products, campaigns and events of tomorrow. With the implementation of artificial imagery, could both two and three dimensional imagery take over the high street in an attempt to overcome the current slump. In making marketing personal for the individual, marketing has become more pertinent in recent times; with web monitoring composing relevant advertisements and ‘pop-ups’ based on your past research history, could your data to raise sales on the dying streets of Britain rather than cluttering your web browsing?

Research has therefore steered me in the direction of the artificial being, is branding turning into what we want to see rather than what we have to. Is the want superior to the need, in this materialistic, consumerist world?

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